Public Relations is a versatile field filled with skilled professionals who specialize in a variety of functions that help promote and create awareness of a particular brand. In order to create brand awareness, PR agents need to strategize, assess company strengths and weaknesses, conduct market research, identify competitors as well as do a ton of advertising with the help of some influencers. Therefore they require a range of skills from advertising and strategizing skills to creative and communicative skills. Choosing public relations as a career path is a smart option if you’re right after graduation as it’s a unique and dynamic field which works directly with customers, media and businesses. Below are some more information about a few positions in the field of PR.
Publicist (PR Professional)
A publicist, better known as a Public Relations Professional works mainly on strategizing for the brand and market research. A PR Professional’s job consists of working directly with the owners or managers of a company in order to work towards the further development of the brand. For this, a strategy is developed in order to figure out the best methods to communicate the tone and the message of the brand to potential customers. A PR Professional handles the whole planning aspect of promoting brand awareness and also handles influencer activation which is reaching out to influencers who can help market the brand on several platforms.
Social Media Manager
A social media manager is another opportunity in a PR agency. This position usually requires an individual to possess a lot of people skills, creative and marketing skills as the whole idea is to reach out to potential customers directly and persuade them to show interest in the particular brand. Using social media such as Twitter, Facebook and Instagram in order to promote a brand and its message is an essential part of any advertising campaign these days. This is due to the fact that social media is the best platform in order to reach out to younger generations if they are your target customers.
The job of a PR spokesperson is to address the media and society on behalf of the brand. A spokesperson is responsible for handling press-related activities, TV and radio appearances as well as handling media interviews and other requests. His main job would be to always maintain the company’s reputation by talking about it in a positive light. A spokesperson needs to be able to handle and counter criticism of the brand and defend the brand and its content and values at all times.